In this lecture, I'm going to be talking a bit about advertising your game and how to get out as many
people as possible.
Now, this lecture, along with the monetization lecture, I'm meant to be just advice only.
Okay, I am not at all telling you how to manage your budget for your game.
Um, spend it however you'd like.
It's not really advice, these ones as such, but more so just showing you, um, what the different
options are and what I think may be the best options are.
Personally, for myself, it does not mean the best options for you, for yourself.
Okay, so please listen to these lectures, but don't don't rely on them 100%.
Do your own research before you go out and spend any money on on your game.
Really.
So, um, you've published your first game and it's not getting that much traffic to it.
Not many people are playing it.
And the reason why is because most people are completely unaware to your game.
Thousands and thousands of game are published every single day to Roblox studio, so your game's probably
got lost in all of that.
Really.
Um, which is where advertising comes in.
Now, there's a couple of ways to get your game out to more people.
Um, now, some of them involve paying Robux.
Other ones not so.
Not the other ones don't such, but definitely what?
The ones the ones which you spend Robux on do get a much better return.
Um, as in, you'll get a lot more people by spending Robux than you would without.
Basically, unfortunately, just how it works.
But there are kind of two ways.
If you are looking to spend Robux on getting your game out there, there are two ways to do it, either
through advertising or through sponsoring.
Um, so as I go over, go over and see what advertising means.
So advertising your game allows you to create a user ad for your game.
There are three types of ads.
There are banners, skyscrapers, and rectangles.
These are just based on where your ad appears on the home screen.
Basically, you can name your ads and upload your ad.
Basically, it's an image for your game and if someone does click on it, they'll be taken to your game.
And yeah, they might play your game.
Basically, if you have a good this is kind of where if you have a good image and a good description
comes in, when you do click on the ad, they're more likely to go ahead and play your game basically.
So, um, advertising is a good way.
You're using the user ads.
User ads is a good way to get your game out there, and has worked for a few games in the past.
One game called jailbreak, I'm not sure we heard of that one.
Um, basically spent a lot of money advertising and basically became popular overnight.
So it is possible.
Doesn't mean though the term is going to work for everybody, as if you're advertising a game, which,
um, is already out there in Roblox studio, and maybe your game is very similar to a different game,
but the different game does a bit better.
It has more features or, um, you know, has more people playing it already, then it's very difficult
to do that.
So user ads is not 100% the only way to do it, but it is the most common one.
Really.
Okay.
Um, just like with the image, the, um, the image of your game, the image of the ad is also very
important.
Make sure you have a good ad image.
If you have a very bad ad image, um, it's going to make your game look really bad.
Really?
Um, a good image for your ad, um, leads people to believe it is a good game.
Really.
So just like how recommended to, um, perhaps invest in a good image?
If you are looking at running ads, I'd recommend an in, um, running a, um, once on to say here,
um, to find someone to perhaps make an advert for your game as well as it would really pay off, I
think, um, the £5, £10, $5, $10 that you do pay would really be worth it.
If you are looking at this.
Okay, um, if you do have, like, a budget for your game, let's say, you know, you're looking to
spend a certain budget advertising, getting your game out there.
Um, it's up to you how much you spend.
I mean, um, user ads should probably be the larger part, I would say, if I was personally budgeting
myself.
But again, it's kind of based on really how your game is working and what it's like and the things
like that really.
But this is a space here that you would basically be able to create a user ad for your game.
The second method is to actually sponsor your game, which is one that I've seen before and looks quite
cool actually.
So sponsoring your game basically allows you allows your game to appear in the sponsored section.
So if someone is looking for a new game, they might look in the sponsors section for a game and any
games in there.
People have basically paid to put them in there.
So it's a really good way to get your game to the front page.
Of someone's Roblox studio home page.
Basically, you can select different genders, different ages, different platforms to play it on or
to put this on.
So you can kind of filter a bit too based on who you want to play your game.
If you want to be younger people, older people, um, what platform they're on.
If you if you're not wanting, if you're not able to play your your game on a console, for example,
you don't want to advertise to there, you can change the duration and things like that.
And just as like an this is like a, um, thing, you can change the daily budget of Roblox per day.
So, um, and you can change how much you want.
Obviously it's very low amounts.
You're not gonna get many people viewing it either.
And a descriptive name for your advert there as well.
So this is one of a second ways in order to do this forever.
Two ways.
If you are looking to spend a bit of Robux on your game and, um, well, not everyone can spend money
on their game.
If you can, I would recommend find somewhere spending a little bit if you are confident that your game
is very good, that, um, there's not many other games like it and it can really do well, is probably
worth investing a little bit.
How much is completely up to you?
Of course, based on how much you're comfortable with.
But don't go crazy.
Especially if especially if it's your first game.
But, um, the most the best.
These are the two most the best ways, but they'll give you the most return based on what you're doing.
Okay, now there are a couple other ways in order to, um, get your game out there.
Um, if you have a lot of friends, perhaps you, um, are in a school or like, a Roblox group.
Um, get your game out there by telling people about your game.
Really?
That is one way you could do it without spending.
Spending any Robux, spending any money.
Um, also talk about I talked about I'm going to talk about discord servers and stuff a bit later on
when we look at like where to get help and stuff, but some of them also allow you to advertise your
game on there.
That could be a way as well.
Don't go around messaging people telling them to join your game, but they do sometimes have sections
allowing you to advertise your game on there as well for free, so that could be a way there as well.
You'll be competing with a lot of people.
A lot of people do that.
But um, that is one of the ways where you can get your game out there as well.
So just to give you an overview, really, of the different ways which one you use is based on a lot
of factors, based on your budget, based on how you think your game is going to perform.
Um, if this is the first game that you have completely finished and published, I would think twice
about spending a lot of money on it because, um, usually the more games you make, the better you
do get at making them.
Okay.
So be careful with all of this, but it's basically an overview really, of all the different methods
of advertising.
So once you've got your game out there in the next lecture, we're going to have a look at how to actually
get, um, get spending money back through, um, monetizing your game.
So we're gonna have a look at that in the next lecture.